Klaviyo Lifecycle Marketing Specialist

Helping eCommerce Brands Turn Email Into Their Most Profitable Revenue Channel.

We're Specrol, a full-stack email marketing studio specializing in Klaviyo Lifecycle Marketing. We help eCommerce brands increase repeat purchases, recover lost revenue, and build stronger customer relationships through strategic lifecycle automation, high-converting campaigns, and persuasive direct-response copy.

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  • Klaviyo Practitioner
  • Google Certified Digital Marketer
  • HubSpot Certified Social Media Marketer
  • Direct Response Copywriter
Specrol founder, email marketing and Klaviyo lifecycle specialist

27%+

Average open rate

10K+

Subscribers managed

About Specrol

Meet Your Lifecycle Growth Partner

Strategy, automation, and persuasive copy — combined into revenue systems that keep working long after the campaign ships.

Specrol is an email marketing and direct response copywriting studio with experience building and managing full-cycle email programs for eCommerce, real estate, and personal brand clients.

We specialize in transforming subscriber data into personalized lifecycle campaigns that drive opens, clicks, repeat purchases, and long-term customer value. Our work combines strategic thinking, marketing automation, segmentation, A/B testing, and persuasive copywriting to create systems that generate measurable business growth.

Lifecycle-first

Retention over acquisition

Data-led

Segmentation & testing

Copy-driven

Direct response frameworks

B.Sc. International Relations

Kings University — Second Class Upper, 4.0 CGPA

Diploma in French Language

Nigerian French Village

Klaviyo Practitioner Certificate

Lifecycle automation

HubSpot Social Media Certification

Inbound & social

Diploma in Copywriting

Direct response

Diploma in Digital Marketing

Full-funnel growth

Core Expertise

Everything your email program needs, in one partner

From first touch to loyal repeat buyer — each discipline compounds into predictable revenue.

Lifecycle Marketing

Design customer journeys that maximize retention and customer lifetime value.

Email Strategy

Campaign planning based on customer psychology and buying behavior.

Klaviyo Automation

Design, build, optimize, and maintain complete lifecycle systems.

Email Copywriting

Direct-response email copy that converts subscribers into loyal customers.

Segmentation

Advanced customer segmentation for personalized messaging.

Deliverability

Improve inbox placement and sender reputation.

A/B Testing

Optimize subject lines, content, timing, and CTAs.

Campaign Analytics

Track revenue, engagement, and lifecycle performance to drive continuous improvement.

Signature Services

Four ways to build a compounding email engine

Start with clarity, build the system, then scale retention month after month.

Lifecycle Revenue Audit™

Find the Hidden Revenue You're Leaving on the Table

Identify lifecycle marketing leaks before investing more in customer acquisition.

  • Full Klaviyo Audit
  • Customer Journey Mapping
  • Deliverability Analysis
  • Segmentation Review
  • Revenue Leak Report
  • Priority Action Roadmap
  • Strategy Call
Book an Audit
Most requested

Lifecycle Revenue Engine™

Build an Automated Email System That Sells 24/7

  • Welcome Series
  • Browse Abandonment
  • Cart Recovery
  • Checkout Recovery
  • Post Purchase
  • Cross Sell
  • Upsell
  • Review Requests
  • Winback
  • Sunset Flow
  • Segmentation
  • Signup Forms
  • Launch Support
Build My System

Retention Revenue Accelerator™

Turn More Customers Into Repeat Customers Every Month

  • Monthly Strategy
  • Campaign Planning
  • Campaign Copywriting
  • Flow Optimization
  • A/B Testing
  • Performance Reviews
  • Reporting
Let's Grow

Growth Partner™

Your Fractional Head of Lifecycle Marketing

Everything above plus:

  • Executive Strategy
  • Product Launch Planning
  • VIP Programs
  • Forecasting
  • Leadership Support
  • Quarterly Planning
Become a Growth Partner
Professional Experience

A track record built across brands and industries

  1. GAOTek Inc.

    2026 – Present

    Email Marketer

    • Build and manage segmented outbound and lifecycle campaigns across international product lines.
    • Test subject lines and send timing to lift open and reply rates.

  2. Specrol

    2023 – Present

    Founder | Freelance Email Marketing Strategist & Direct Response Copywriter

    • Design and deploy full Klaviyo lifecycle systems for eCommerce, real estate, and personal brands.
    • Write direct-response campaign and flow copy tied to revenue targets.

  3. Gbadetunde & Company

    2024 – 2025

    Email Marketer & Campaign Manager

    • Managed segmented lists and automated nurture flows across multiple client industries.
    • Reported campaign performance and iterated on underperforming sequences.

  4. Zenith Bank Plc

    2025 – 2026

    Customer Engagement Officer

    • Owned customer communication touchpoints and retention conversations at scale.
    • Translated customer feedback into clearer, higher-trust messaging.

  5. Gbadetunde & Company

    2023 – 2024

    Project Management Intern

    • Coordinated marketing project timelines and campaign deliverables.
    • Supported reporting workflows across client accounts.
Featured Projects

Systems, campaigns, and copy that moved the numbers

Complete Lifecycle Marketing System

Built an end-to-end Klaviyo automation system including Welcome Series, Browse Abandonment, Cart Recovery, Post-Purchase, Winback, and Sunset flows.

  • Klaviyo
  • Automation
  • eCommerce

Campaign Optimization Project

Improved email performance through subject line testing, segmentation, and conversion-focused copy.

  • A/B Testing
  • Copywriting

Customer Journey Optimization

Mapped and optimized lifecycle touchpoints to increase retention and customer lifetime value.

  • Journey Mapping
  • Retention

Performance Dashboard

Created reporting dashboards tracking open rates, CTR, conversions, CPL, and campaign revenue.

  • Analytics
  • Reporting

Email Copy Portfolio

Collection of promotional emails, launch campaigns, newsletters, and lifecycle emails.

  • Direct Response
  • Copy

Results & Metrics

Numbers that reflect the work behind the inbox

Average Open Rate
0%+

Average Open Rate

Subscribers Managed
0+

Subscribers Managed

Countries Supported Through Campaigns
0+

Countries Supported Through Campaigns

Lifecycle Strategy Focus
0%

Lifecycle Strategy Focus

Workflow

My Lifecycle Marketing Process

A repeatable five-stage system that turns scattered sends into a compounding revenue channel.

01

Audit

Understand revenue leaks.

02

Strategy

Create lifecycle roadmap.

03

Build

Implement flows and campaigns.

04

Optimize

A/B test everything.

05

Scale

Increase retention and revenue.

Testimonials

What partners say about working together

New client results are being documented — these slots are reserved for them.

Reserved for a client testimonial. This space will feature results from an eCommerce brand's lifecycle build.

Your brand here

eCommerce Founder

Reserved for a client testimonial highlighting retention lift and repeat purchase growth after flow optimization.

Your brand here

Head of Retention

Reserved for a client testimonial about campaign copy, segmentation, and monthly revenue reporting.

Your brand here

Marketing Director

  • Shopify Brands
  • Klaviyo
  • GAOTek Inc.
  • Specrol
  • Gbadetunde & Co.
Insights

Notes on lifecycle marketing that actually pays

Lifecycle6 min read

Why Most Email Flows Fail

The three structural mistakes that quietly cap the revenue of otherwise well-designed automations.

Read article
Retention8 min read

How to Increase Customer Lifetime Value

A practical framework for turning a first purchase into a second, third, and fourth one.

Read article
Copywriting7 min read

The Psychology Behind High-Converting Emails

Direct response principles that make subscribers read, click, and buy.

Read article
eCommerce9 min read

Lifecycle Marketing for Shopify Brands

The flow stack every Shopify store should have live before scaling ad spend.

Read article
Klaviyo5 min read

Klaviyo Best Practices

Segmentation, deliverability, and testing habits that keep performance climbing.

Read article
FAQ

Answers before you book

Contact

Let's Turn Your Email List Into Your Most Valuable Business Asset

Share where your brand is today and I'll come back with the highest-leverage lifecycle opportunities.

Prefer a live conversation?

Book a 30-minute strategy call and leave with at least two lifecycle revenue opportunities — whether we work together or not.